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PROJECT

UCI Rebranding

Client

UCI

service

Design

Live Graphics

The UCI or Union Cycliste Internationale is the international organization for cycling. The year 2021 was the year of UCI’s 100th anniversary. On that year, Belgium was honoured to host the UCI World Championships in its beautiful city of Leuven.

 

37 KM further on at Boost Belgium, we created the new look for the race.

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Design goals

We wanted to bring light and contemporaneity to an institution that no longer needs to introduce itself.

We follow them through all types of environments and disciplines.
Our purpose here is to offer a discreet and elegant design to leave all the space to these stunning images.